Pinterest is an image search platform launched in 2010. It has more than 478 million monthly active users as of now.
Pinterest generated $1.6 billion in revenue in 2020 showing a 45% yearly growth.
Let's know that how it generates revenue -
It doesn't have any strong revenue source till the year 2013. In the year 2013, they launched its new feature - the promoted pins.
Promoted pins work just like promoted content on other social media platforms. The relevant pins are shown to users.
What is a pin? Pinterest users can save their favorite links and images in the form of pins.
So, when a company wants to advertise itself, it can promote itself in the form of a pin. Pinterest charges a fee from them.
The conversion rate is very high on Pinterest compared to other social media platforms which attracts more advertisers towards it.
Did you know? Around 70% of all the users are female and 89 percent of Pinterest revenue is generated in the US.
We hope you will love this post.
It doesn't have any strong revenue source till the year 2013. In the year 2013, they launched its new feature - the promoted pins.
Promoted pins work just like promoted content on other social media platforms. The relevant pins are shown to users.
What is a pin? Pinterest users can save their favorite links and images in the form of pins.
So, when a company wants to advertise itself, it can promote itself in the form of a pin. Pinterest charges a fee from them.
The conversion rate is very high on Pinterest compared to other social media platforms which attracts more advertisers towards it.
Did you know? Around 70% of all the users are female and 89 percent of Pinterest revenue is generated in the US.
We hope you will love this post.
Cheers ✌✌
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