Kitkat is one of the most successful brands of Nestle. It was first launched in the UK in 1935 as 'Chocolate Crisp'.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé (which acquired Rowntree's in 1988), except in the United States, where it is made under license by the H. B. Reese Candy Company, a division of the Hershey Company.
The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many flavors of Kit Kat, including milk, white, and dark chocolate.
This iconic brand is present in more than 80 countries at present. Let's know its some of the marketing techniques which makes it successful -
Attractive packaging - The most well-known packs of Kitkat are the Red and white wrappers. Kitkat has improved it with time to attract consumers.
Simple Tagline - Its tagline "Have a Break, Have a Kit Kat" is so simple and attractive. The company is using the same tagline for the last 6 decades.
Variety of flavors - It introduced several flavors according to the need of the people in different markets globally.
Digital Marketing - It has launched a variety of marketing campaigns on social media. It also runs campaigns in local languages to engage with customers.
Creative Collaboration - Google-Nestle partnership over Android KitKat is still known as one of the best collaboration marketing.
Word of mouth - Kitkat has also maintained the best product quality and the trust of people. So, word of mouth shows its magic.
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