10 Online Marketing Tools You Need When Starting a Business

So, what does this have to do with digital marketing?

We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.

In the past, I’ve discussed a variety of tools for specific areas of digital marketing. For example, this post details the top tools for launching your first content marketing campaign.

1. MailChimp

Get this: email marketing technology is used by more than 80% of B2B and B2C companies.

This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.

With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best, for many reasons:

2. HubSpot

When it comes to marketing, sales and CRM software, HubSpot has become one of the top players.

For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about its all-in-one marketing software:

3. Trello

For those new to content marketing, Trello might sound like another social network that’s popped up overnight.

It’s not. In fact, it’s a great organization tool that can help you and your online marketing team considerably.

4. Hootsuite

Nobody can argue with the fact that social media plays a big part in the success of any company, regardless of size, age or industry; that social media marketing is a must to thrive in this digital era.

A tool such as Hootsuite allows you to schedule social media posts in advance, thus saving you loads of time.

There are many features of Hootsuite that work in your favor as you launch your business, such as those that assist with engagement. For example, you can: